Student Marketing Assistant

Location: Copenhagen, hybrid
Department: Sales & Marketing 
Reports to: Head of Marketing  
Hours: 15–20 hours per week (flexible around your studies)

Who We Are
At Effective People, we put people first. As a global leader in SAP SuccessFactors implementation, HR advisory, and workforce solutions, we help businesses boost performance, streamline payroll, and enhance employee experiences. Proudly, over the past 18 years, our 250 consultants have successfully completed 1,000+ projects in 100+ countries worldwide. Recognized in the SAP Hall of Fame and awarded SAP Expert status, we have won 13 SAP Quality Awards and multiple Partner Excellence Awards.

About the Role
We’re looking for a Student Marketing Assistant to join our B2B SaaS marketing team. In this part-time role, you’ll support marketing initiatives that target HR, IT, and business professionals across Europe. You'll gain hands-on experience working with modern marketing tools, data-driven campaigns, and content designed to engage decision-makers in enterprise environments.

What You'll Work On

• Campaign Execution: Assist in building and maintaining email workflows, campaign assets, and landing pages using HubSpot. 

• Content Support: Draft and edit short-form content such as LinkedIn posts, newsletters, landing pages, and product messaging—always with a B2B audience in mind. 

• Website Management: Update website content via CMS (Sanity) and help ensure accuracy, consistency, and SEO alignment. 

• Event Execution: Help coordinate and promote marketing events—both virtual (webinars) and physical (onsite events, meetups, conferences). This includes setting up landing pages, managing attendee lists, supporting logistics, and assisting during live sessions. 

• Analytics & Reporting: Pull data from HubSpot, GA and LinkedIn Campaign Manager to track performance.  

• Sales Enablement Materials: Assist in the creation and refinement of slide decks, one-pagers, and product brochures. 

• Research: Support competitor analysis, market segmentation, and trend reporting to guide campaign targeting and positioning. 

• Project Support: Help keep marketing projects organized—keeping timelines, content calendars, and internal documentation up to date. 

What You Bring

• Currently pursuing a degree in Marketing, Communication, Digital Media, or a related field 

• A strong interest in B2B tech, SaaS, and digital marketing 

• A mix of creativity and analytical thinking—you enjoy both writing and working with data 

• Experience (or strong willingness to learn) with tools like HubSpot, Google Analytics, LinkedIn Ads, Looker Studio, Microsoft 365, Indesign and Photoshop.  

• A structured mindset with an eye for detail 

• Great communication skills in English (written and spoken) and Danish

• Bonus: basic understanding of SEO, HTML/CSS, or email marketing 

What We Offer 

• A flexible part-time role (15–20 hours/week) tailored to your study schedule 

• The opportunity to work on B2B SaaS marketing campaigns from day one 

• A hybrid work setup with regular check-ins and mentoring from our team 

• Access to best-in-class marketing tools and platforms 

• A chance to learn what it takes to grow a B2B SaaS brand across international markets