B2B Marketing Specialist

Location: Romania, full remote 
Department: Sales 
Reports to: Head of Marketing 
Employment: Full-time 

About the Role: 

We're looking for a structured and proactive Marketing Specialist with a strong grip on HubSpot marketing automation, website management, and event coordination to join our B2B SaaS marketing team. 

You’ll be responsible for building and maintaining campaign infrastructure in HubSpot, managing website updates and performance, and planning both virtual and onsite events that strengthen our brand and support the sales pipeline. You’ll be at the centre of our campaign engine - making sure the experience from sign-up to follow-up is smooth, trackable, and impactful. 

Key Responsibilities: 

HubSpot Ownership 

• Build and manage email nurture workflows, campaign assets, and lead-scoring logic 

• Set up and monitor lead capture forms, landing pages, and CTAs 

• Maintain a clean and structured contact database, including GDPR compliance and segmentation 

• Collaborate with sales and business development to align lead handover and lifecycle stages 

• Report on email, campaign, and workflow performance, identifying areas for improvement 

Website & CMS Management 

• Manage updates to the website via CMS (Sanity) 

• Coordinate new content uploads, SEO optimisation, and structural improvements 

• Collaborate with designers and developers on UX improvements and new page builds 

Event Planning & Execution 

• Contribute to planning and coordination of B2B marketing events including webinars, roundtables, onsite events, and sponsored conferences 

• Support marketing-related aspects of event logistics: landing pages, registration flows, reminders, and follow-up sequences 

• Liaise with partners, sales teams, and external vendors to ensure smooth delivery and alignment 

• Support live events (virtual or onsite) including platform setup, hosting support, speaker coordination, and post-event lead nurturing 

Campaign Infrastructure & Support 

• Support cross-channel campaign execution, ensuring correct tracking (UTMs), segmentation, and attribution 

• Assist with A/B testing for emails and landing pages 

• Help design and execute lead magnet workflows and gated content flows 

About You: 

• 2–4 years of experience in a B2B marketing role, ideally in SaaS or tech 

• Hands-on experience with HubSpot (Marketing Hub) 

• Solid CMS experience  

• Proven ability to plan, execute, and track results from marketing-led events 

• Familiar with event platforms (e.g., Zoom, ON24, Microsoft Teams, Brella) and webinar logistics 

• Strong project management and coordination skills 

• Comfortable working with data, dashboards, and performance reporting 

• Fluent in English (written and spoken), with strong communication and collaboration skills 

Nice to Have: 

• SEO and analytics experience  

• Basic design/branding knowledge  

• Familiarity with GDPR and email compliance regulations 

What We Offer: 

• A marketing role with real impact across campaigns, systems, and live events 

• Great work-life balance with fully remote work

• A flat organizational structure, fostering collaboration and knowledge sharing

• Health insurance

• Yearly bonus tied to company performance

• Home office setup reimbursement (desk and chair)

• Coworking budget